Riding the Waves of Uncertain Times in Your Business

It’s such an uncertain time, this all has been unprecedented in our lifetimes. We are worried about our families, our businesses and our world. We are all under extreme amounts of stress.

A young businesswoman is looking stressed as she works at her computer

As business owners, it is easy to get pulled down by all this, to not know what the right way is to turn, to get stuck in a feeling of inertia.  We have found that it helps to take a step back, pause and look at the market, future trends and reinvent your business for the future. It is what has kept us in business all these years.

 

As a home stager and interior designer, who has had a successful business for almost two decades, I have learned how to navigate the ups and downs of the economy, to keep my business going strong. I have found that the combination of Home Staging and Interior Design can balance each other out, depending on what the economy is doing. In slow economies I have found that people have to get as much money as they can, in a highly competitive buyer’s market, so Home Staging is mandatory. In a booming economy, both Home Staging and Interior Design flourish, as people buy new homes and put money into redecorating their current homes.   Now we are faced with lockdowns, an election year and an uncertain economy, so how do we prepare for what might be coming next?

Wintery Mood Board

 

During uncertain times people become more unpredictable and less decisive​, they seek leadership. Do whatever you can to provide them with certainty. ​To create more certainty, take your presentation and materials to the next level. Organize your photos for quick sending​. Create a document that details your process and fees, why choose you in a beautiful document with photos of your work.  Customers want more proof you are the right person for the job, give them the proof. If you are new to the business and don’t have a portfolio, create one with photos of your own space. Go to a friend’s house and redesign their space and take before and after photos. You don’t have to disclose it’s from your own home or your friend’s, you just say here is a living room I did.  If you have been in the business, get testimonials, from past clients, put them in your marketing pieces.

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How can you meet your market where it’s at?

The fastest way to close a client is to know their budget and needs and develop a plan of what can be included to meet it if possible.

How can you meet your client where they’re at if you can’t go out? Think how you can turn your business virtual. Virtual consultations are easy to do on Zoom or Facetime. Vacant staging can still be done if handled in a safe way, following restrictions.

 

Hand Drawing Creative Kitchen Interior. Architecture And Design

Who will be your likely Clients and what types of projects will they need. (Here are our predictions on what might be ahead.)

 

  • Investors who want design boards for their flip​  project management for their flips
  • Homeowners wanting to redo an area or two
  • Redesign/ New furniture purchases
  • Color consults including exterior
  •  Seasonal decorating
  • Virtual design boards based off photos
  • Will see a trend in Home offices and new, smaller commercial offices
  • Will see a trend in needing autonomous room design for family members (and roommates!) who need to move back in to get back on their feet. Live, work, sleep spaces.
  • Air Bnb’s will recover and return as people need more affordable housing and homeowners need more cash​​
  • agents (likely paying for consults)
  • Sellers wanting minimum rooms and less is more (over the last years design has shifted to adding layers. With people wanting more budget friendly, design will likely shift back to less is more)
  • Investors - flippers will have more opportunities and come back into the market space. They will want easy to work with designers and stagers, predictable costs they can work into their spreadsheets, perks, volume discounts, hands off
  • Developers will need a model staged for new residential communities and new apartment complexes
  • Mini flip partner for agents wanting an out of the box listing approach. Many agents do this already

 

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The most important thing is to stay calm and moving forward. Please, if you have been part of our program, reach out to your coach for a chat, to help you get the support you need. Think outside the box for new ideas to get your business out there and most importantly, don’t give up hope. In the most extreme circumstances, I have found, that hope can see you through.

The Academy of Home Staging & Design (1)

 

How to Make Your Resolutions – Reality in 2020

woman working with color samples for selection

Most of us start out the year with a list of resolutions, things we are determined to do to change our lives. For most people that determination starts to diminish as the months go on.   We come to this time of the year and start making resolutions again, the sad thing is that they are often the same resolutions.  Experts say there are things that you can do to change this cycle and actually make your resolutions a reality.

Visualize 

Picture what you want to achieve, but actually visualize how the change will effect your life.  You want to start a new career, picture yourself doing it. See yourself out there doing the job, depositing your check, taking your family out to eat with your profits.  Visualize your achievements. Want to loose weight, picture how great you will look in that little black dress you saw online. Coaches tell this to their athletes all the time, picture yourself crossing the finish line in first place or getting that knock out. You need to do this with your goals for your life.

Break up your goals into steps, It is easier to move forward on things, if there are steps to conquer. Many people make the mistake of trying to take on too much at once.  Any journey is easier when you have a map to guide you and it will be a lot less overwhelming.

Vision boards can help with visualizing and creating steps.  Whether or not you believe that what you put out to the universe is what happens in your life, the fact is, keeping your goals in front of you helps.  When you constantly see what you want to achieve you are more apt to work towards getting it.

Unblock Designer's Block

Make a Commitment 

Making a Commitment-especially a financial commitment is a high indicator of success. Many people say they want to lose weight or get in shape, you have a better chance of doing it if you sign up and pay for a gym membership.  We get calls all the time from people who say they have always wanted to be an Interior Designer or Home Stager, most of them will never do it . The ones who do are the ones who make a commitment and sign up. I have heard lots of students who tell me, let me put the deposit for the class down and I will make it happen. They always do. You have heard the old adage, “put your money where your mouth is”, it’s true. Stop talking about what you are going to do and actually take steps to do it.  People spend money on frivolous things all the time, (check out my Starbucks App) but often they hesitate on spending money on things that will really change their lives. Invest in Yourself, it will be the best investment, you ever make.

 

Accountability 

Putting money down does not guarantee success. This time of year, gyms and weight loss centers make a ton of money off of people who will not actually follow through with their commitment. Accountability helps keep you on track. Share your goals with family and friends, we tell this to our incoming students, all the time.  You have more impetus to succeed when you have shared what you are doing publicly. They can also be a good source of encouragement when you are working toward your goals.

An Accountability partner can be helpful. We often have students  who register for classes together, this helps them have someone to go through the process with.  When you have a partner it’s easier to keep going and you are more motivated to succeed.

Coaching also works on this principal.  When you know you have to speak with your coach every week, you keep the commitments you make and you move forward towards your goals. Accountability works, this is why we include coaching, after graduation to help our students get their businesses up and running.

Interior Designer And Client-adult Woman Matching Color Samples

Celebrate Your Successes

No matter how small your successes might seem, Celebrate them.  It’s those small successes that will  eventually lead you to where you want to be. There will always be setbacks and a learning curve on anything you do, don’t beat yourself up about it. Setbacks are part of the learning process, dust yourself up and keep moving forward. If you move over the setbacks and celebrate your successes you will have a more positive outlook. A positive outlook will help you keep going toward your goals.

Set New Goals and Resolutions

It’s important to always be growing and moving forward. When you reach one goal, put another one in its place. If you break up what you want to achieve, you can move forward faster. Who doesn’t like to cross things off their to-do lists.

Sometimes changing your environment can be very healing for you and your family. If you are considering getting a new house, you’ll need to visit this Website and contact professionals to hire for help.

Take Time for You

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It’s always important to recharge. Don’t be so focused on achieving your goal that you forget to enjoy your life, after all you are setting these goals to make your life better. Rest, Laugh and be with the people you love. Being with the people you love is your reason Why you do what you do , so it’s good to remind yourself of your motivations.

 

Cheers to 2020 and to making your Dreams a Reality!

The Academy of Home Staging & Design (1)