Our New Podcast, The Design Rules is LIVE!

Do you wish you had a mentor, someone who can help you

with how all of this really works?

New Designers and Home Stagers often struggle with trying to learn everything they need to know to get their new businesses up and running. There’s so much to learn — not only about design — but about the business of Design.

Join me on The Design Rules podcast and let me help you navigate your way through the complex and creative design landscape. My bi-weekly podcasts will give you insights and advice that I used to not only establish a successful design business, but as a Design Show Host on HGTV and TLC, and as one of the premier educators in the industry.

Design is more than a career it’s a calling, it is something that will change your Life… it did mine.

— Wanda Colón

In these Podcasts we will cover

Design Tips & Tricks

You can’t have a career like mine, without having some amazing design, marketing and business tips and tricks, up your sleeve. I will share them with you and so will my special guest hosts.

Mentoring & Motivation

You know you can do this…you have the eye, you have the talent, you have the desire to do it. All you need is the support, the experience, the knowledge and the motivation… You will find it all Here!

Love of Design

Whether you want a career in design or you just want to design your own dream space, join us and share our love of Design!

Follow Our Podcast!

 https://thedesignrules.podbean.com/

Riding the Waves of Uncertain Times in Your Business

It’s such an uncertain time, this all has been unprecedented in our lifetimes. We are worried about our families, our businesses and our world. We are all under extreme amounts of stress. A young businesswoman is looking stressed as she works at her computer

As business owners, it is easy to get pulled down by all this, to not know what the right way is to turn, to get stuck in a feeling of inertia.  We have found that it helps to take a step back, pause and look at the market, future trends and reinvent your business for the future. It is what has kept us in business all these years.

As a home stager and interior designer, who has had a successful business for almost two decades, I have learned how to navigate the ups and downs of the economy, to keep my business going strong. I have found that the combination of Home Staging and Interior Design can balance each other out, depending on what the clients economy. In slow economies I have found that people have to get as much money as they can, in a highly competitive buyer’s market, so Home Staging is mandatory. In a booming economy, both Home Staging and Interior Design flourish, as people buy new homes and put money into redecorating their current homes.   Now we are faced with lockdowns, an election year and an uncertain economy, so how do we prepare for what might be coming next?

Wintery Mood Board

During uncertain times people become more unpredictable and less decisive​, they seek leadership. Do whatever you can to provide them with certainty. ​To create more certainty, take your presentation and materials to the next level. Organize your photos for quick sending​. Create a document that details your process and fees, why choose you in a beautiful document with photos of your work.  Customers want more proof you are the right person for the job, give them the proof. If you are new to the business and don’t have a portfolio, create one with photos of your own space. Go to a friend’s house and redesign their space and take before and after photos. You don’t have to disclose it’s from your own home or your friend’s, you just say here is a living room I did.  If you have been in the business, get testimonials, from past clients, put them in your marketing pieces.

The best gutter guards aren’t always the most expensive in cost. Identifying the best gutter protection type for your home can be a daunting task, contact Gutter Guard Installation in Burlington NC. Furthermore, we can’t get the ideal answer to the question as every house has its unique style. When deciding what to go for, some factors to consider include; the roofing material, roof pitch, rainfall level, and gutter type, read the article here to have the perfect gutter guards that offer protection not only to the gutters but also to the entire house.

Hiring commercial roofing experts or roofing contractors will not only give you the quality work you are looking for but will also leave you stress free. Look for a commercial/industrial roofing experts that offers residential or commercial roofing services, such as roof replacement or expert roof ventilation.

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How can you meet your market where it’s at?

The fastest way to close a client is to know their budget and needs and develop a plan of what can be included to meet it if possible.

How can you meet your client where they’re at if you can’t go out? Think how you can turn your business virtual. Virtual consultations are easy to do on Zoom or Facetime. Vacant staging can still be done if handled in a safe way, following restrictions.

Hand Drawing Creative Kitchen Interior. Architecture And Design

Who will be your likely Clients and what types of projects will they need. (Here are our predictions on what might be ahead.)

  • Investors who want design boards for their flip​  project management for their flips
  • Homeowners wanting to redo an area or two
  • ​Information source – Emergency Roofers
  • Redesign/ New furniture purchases
  • Color consults including exterior
  •  Seasonal decorating
  • Virtual design boards based off photos
  • Will see a trend in Home offices and new, smaller commercial offices
  • Will see a trend in needing autonomous room design for family members (and roommates!) who need to move back in to get back on their feet. Live, work, sleep spaces.
  • Air Bnb’s will recover and return as people need more affordable housing and homeowners need more cash​​
  • agents (likely paying for consults)
  • Sellers wanting minimum rooms and less is more (over the last years design has shifted to adding layers. With people wanting more budget friendly, design will likely shift back to less is more)
  • Investors – flippers will have more opportunities and come back into the market space. They will want easy to work with designers and stagers, predictable costs they can work into their spreadsheets, perks, volume discounts, hands off
  • Developers will need a model staged for new residential communities and new apartment complexes
  • Mini flip partner for agents wanting an out of the box listing approach. Many agents do this already

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The most important thing is to stay calm and moving forward. Please, if you have been part of our program, reach out to your coach for a chat, to help you get the support you need. Think outside the box for new ideas to get your business out there and most importantly, don’t give up hope. In the most extreme circumstances, I have found, that hope can see you through, also if you need some roofing repairs, roofing dublin is the best choice.

The Academy of Home Staging & Design (1)