Riding the Waves of Uncertain Times in Your Business

It’s such an uncertain time, this all has been unprecedented in our lifetimes. We are worried about our families, our businesses and our world. We are all under extreme amounts of stress.

A young businesswoman is looking stressed as she works at her computer

As business owners, it is easy to get pulled down by all this, to not know what the right way is to turn, to get stuck in a feeling of inertia.  We have found that it helps to take a step back, pause and look at the market, future trends and reinvent your business for the future. It is what has kept us in business all these years.

 

As a home stager and interior designer, who has had a successful business for almost two decades, I have learned how to navigate the ups and downs of the economy, to keep my business going strong. I have found that the combination of Home Staging and Interior Design can balance each other out, depending on what the economy is doing. In slow economies I have found that people have to get as much money as they can, in a highly competitive buyer’s market, so Home Staging is mandatory. In a booming economy, both Home Staging and Interior Design flourish, as people buy new homes and put money into redecorating their current homes.   Now we are faced with lockdowns, an election year and an uncertain economy, so how do we prepare for what might be coming next?

Wintery Mood Board

 

During uncertain times people become more unpredictable and less decisive​, they seek leadership. Do whatever you can to provide them with certainty. ​To create more certainty, take your presentation and materials to the next level. Organize your photos for quick sending​. Create a document that details your process and fees, why choose you in a beautiful document with photos of your work.  Customers want more proof you are the right person for the job, give them the proof. If you are new to the business and don’t have a portfolio, create one with photos of your own space. Go to a friend’s house and redesign their space and take before and after photos. You don’t have to disclose it’s from your own home or your friend’s, you just say here is a living room I did.  If you have been in the business, get testimonials, from past clients, put them in your marketing pieces.

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How can you meet your market where it’s at?

The fastest way to close a client is to know their budget and needs and develop a plan of what can be included to meet it if possible.

How can you meet your client where they’re at if you can’t go out? Think how you can turn your business virtual. Virtual consultations are easy to do on Zoom or Facetime. Vacant staging can still be done if handled in a safe way, following restrictions.

 

Hand Drawing Creative Kitchen Interior. Architecture And Design

Who will be your likely Clients and what types of projects will they need. (Here are our predictions on what might be ahead.)

 

  • Investors who want design boards for their flip​  project management for their flips
  • Homeowners wanting to redo an area or two
  • Redesign/ New furniture purchases
  • Color consults including exterior
  •  Seasonal decorating
  • Virtual design boards based off photos
  • Will see a trend in Home offices and new, smaller commercial offices
  • Will see a trend in needing autonomous room design for family members (and roommates!) who need to move back in to get back on their feet. Live, work, sleep spaces.
  • Air Bnb’s will recover and return as people need more affordable housing and homeowners need more cash​​
  • agents (likely paying for consults)
  • Sellers wanting minimum rooms and less is more (over the last years design has shifted to adding layers. With people wanting more budget friendly, design will likely shift back to less is more)
  • Investors - flippers will have more opportunities and come back into the market space. They will want easy to work with designers and stagers, predictable costs they can work into their spreadsheets, perks, volume discounts, hands off
  • Developers will need a model staged for new residential communities and new apartment complexes
  • Mini flip partner for agents wanting an out of the box listing approach. Many agents do this already

 

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The most important thing is to stay calm and moving forward. Please, if you have been part of our program, reach out to your coach for a chat, to help you get the support you need. Think outside the box for new ideas to get your business out there and most importantly, don’t give up hope. In the most extreme circumstances, I have found, that hope can see you through.

The Academy of Home Staging & Design (1)

 

New Virtual Hybrid in Home Staging Training

New Hybrid in Home Staging Training – Learn hands-on in your P.J.’s (edit/delete)

New cutting edge Hybrid in Home Staging Training combines hands-on classroom training with the convenience of learning from home.

In the past, traditional online training provided students with little or no personal interaction, the ability to ask questions or receive feedback on their progress….so The Academy of Home Staging has taken their extensive, renowned classroom training and converted it to a live virtual classroom course, where there is live instructor training via computer. Students showcase projects via this interactive virtual classroom and receive group and instructor feedback, instruction and coaching.

In addition to individual coaching and mentoring, students are also given on-going education after the certified training program is completed. This is unprecedented in the Home Staging Training Arena and fills a niche that has long needed filling, especially now that CNN and Career Builder proclaim that Home Staging is the #1 Career Poised for growth. (http://www.cnn.com/)   

The Window of Opportunity is Now Here.  

If you or someone you know is interested in a hands-on home staging training program but prefers to learn on weekends without travel, have them check out this program: http://HomeStagingAcademyOnline.com   

Posted via email from kkapellusch’s posterous

HOME STAGING – the #1 Career Poised for Growth by CNN – Are you going to Miss the Window of Opportunity?

Are you going to miss the window of opportunity?

The Home Staging industry is wide open and CNN and Career Builder are saying that Home Staging is the #1 Career poised for growth. There has been so much talk the past few years about home staging and there are over 10 televisions shows that feature home staging, and yet few have jumped on the band wagon – no wonder CNN is predicting Home Staging as the #1 career for growth! (http://www.cnn.com/)

Home Staging is a fun and rewarding career that allows you the freedom to create your own schedule, pick and choose the jobs you want to work and earn a fantastic living, being your own boss!

Home Stagers arrange furniture and accessories in a creative and strategic way that sells homes 67% faster and for 10% higher offers. And according to a 2007 HomeGain study, Home Staging yields a 343% return on investment to the home owner. This means that home owners actually MAKE money every time they hire a home stager!

In case that you need a new fence you can hire this companies services and improve the look of your house.

If you have been longing to design interiors for a living, this is the perfect time to get into the industry and establish yourself as your area’s expert, you can customize your interior design or even improve your garden with the right plants and a great fence using the best Cedar fence pickets online which are perfect for this.

The amazing thing about home staging is that it is the fastest growing segment of interior design and while training for interior design can take 2-4 years to complete, Home Staging Certification can be achieved in just 40 hours.

The following areas are needed skill sets in the Home Staging arena and you will want to choose a certification program that offers the most complete training in the following areas:

- Insider Home Staging and Design Techniques including staging tricks and techniques, space planning and color theory

- How to obtain and retain a client base

- How to build your business step by step from the ground up

- What services to offer and how to price your services

- How to stage lived-in and vacant homes with in-field, hands-on staging training

- Insurance, contracts and forms

- The opportunity to ask questions of the instructor and small class size

- Ongoing training and support

If you are considering a career in Home Staging, I recommend you check out http://www.TheAcademyOfHomeStaging.com for the most in-depth and complete training system available.

Learn How to Design Interiors In 5 Days!

Discover how you can earn a fantastic income designing interiors in only 5 days of training!
Do people compliment you on your style?
Have you ever thought of becoming a home staging designer?
Maybe you thought the training to become a designer would cost too much or take too long. Traditional design schools are expensive and take 2-4 years to complete. What if you could train to become a Home Staging Designer averaging $75-$150/hr in just 40 hours of exciting, hands-on and in the field, comprehensive training?
In this one-of-a-kind, coaching and training program you will learn:
- How to charge, estimate and collect for your services
- A step-by-step guide to building a successful staging business
- How to attract and retain clients
- Space planning and how to select paint colors
- Staging theory and design applications
- In field practice (over 10 hours and 3 homes)

- Personalized and individual attention (class size limited to four)
- Contracts, memberships and start-up tools included

 

In this tough economy, home sellers are looking to Stager’s across the country to help them redesign their properties for faster sale and higher offers. With the training you will receive at The Academy, you can help people sell 2-3 times faster and for up to 17% higher.  At The Academy of Home Staging, we give you the tools necessary to be competitive and successful in this highly sought after industry.

Academy Designation
Check out our Los Angeles training locations and dates at:
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What does a Home Stager do?

A Home Stager works with home sellers to design an environment that buyers aspire to own. Home Stager’s can work with existing furniture or stage vacant homes, or a combination. An additional 25 design-related services that home stager’s can offer are also revealed in the Academy’s Home Staging Course.
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ABOUT THE ACADEMY TRAINING PROGRAM

Our 40-hour, hands-on program is a business start-up course in which you will learn how to market and grow your own home staging business. Our experiential training caters to creative people who prefer to learn by doing, with 10 hands-on design exercises including 3 in-field staging projects. We are one of the only training companies in the country to offer field training covering the 3 key areas that are essential to effectively staging homes. This experience gives you working knowledge that just can’t be duplicated in the classroom.

 

tyler sofa

Wishing you a prosperous year. If I can support you in any way,
please let me know,

Kim Kapellusch

800.574.5576

 

staged room
The Academy of Home Staging

Valencia, CA
1.800.574.5576

 

 

 
 

How much do home stagers make?

How much do Home Stagers make?

Have you ever wondered about entering a design field but thought it would take too long or cost too much money? Typical design schools take 2-4 years and can cost tens of thousands of dollars.

Many people who dreamed of doing something creative for a living have discovered a lucrative and rewarding career in the field home staging. Home Staging is a design marketing tool that has been utilized by home owners and real estate professionals for over 30 years. With multiple t.v. shows featuring home staging these days, it is now becoming the fastest growing real estate marketing tool.

Home Stagers around the country average anywhere from $50 – $150 per hour for their talents which include redesigning interiors to facilitate a faster sale, design consultations for staging, redesign or new design, and staging of vacant and model homes including furniture and accessory selection and design installation.

How can I become a Home Stager?

Home Staging is best learned from experience in the field. Because Home Staging is so specific in nature, there is little training available that teaches all the aspects necessary to excel in this exclusive industry. When comparing, you will want to find a certification program that covers the following areas that affect your success:

  • Design skills such as space planning, color theory and accessorizing
  • Home Staging tips, secrets and how to’s
  • Marketing and advertising your staging business
  • Insurance, contracts and forms
  • Pricing your business and how to make additional streams of income utilizing your new Home Staging design knowledge.

For more information on becoming a home stager, visit http://www.homestagingcourses.net