Color Psychology and Its Importance in Home Staging

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When designing or staging a home, embrace the opportunity to let your expertise shine, and create a place home buyers can spend quality time with loved ones, unwind from a hard day’s work, and something that reflects them in the best way possible. Today, we’re going to delve into the importance of color in home staging, and how it can affect not only the mood of a room, but the mood of the people inhabiting it.

 

As you decide what colors to add into a space, you have to think about the purpose of that specific room. Some questions to ask yourself include: What is the intention of the room? What emotions do you want to evoke? Who inhabits this room most?

 

Then it’s time to select the most tasteful variation of the color to add into the space.

 

 

  1. Red

Depending on the shade you choose to bring in, hues of Red are often associated with energy, joy, warmth, and sophistication. Lighter shades of red have been known to promote energy and passion, while darker shades instill a sense of sophistication.

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With that being said, red is considered the most powerful color, and it is often not well received in bedrooms, or rooms where calm and relaxation are desired. Living rooms can be a great area to add corals and burnt orange hues with accent pillows, or other home decor accessories. Maroons and pure reds are better suited for a dining room, bringing about a sense of warmth and richness when paired with rustic naturally dark toned dining room furnishings.

 

 

2.   Yellow:

      Yellow is a great color to tie into a space to bring in a sense of happiness, brightness, and positivity. It’s a great way to brighten up a space that may lack natural sunlight, or is a high energy area for your family. Yellow helps to stimulate the left side of the brain, which produces creativity and deep thinking.

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Yellow is a great color to incorporate into a kitchen or office. With gold being a trending accent color right now, it’s an easy variation of yellow to tie into a home office using office supplies and desk accessories. Keep in mind that yellow is the most eye catching color on the spectrum, so it’s important to limit how much you introduce into a space due to its overwhelming properties.

 

 

3.   Green:

Being the color most found in nature, green exudes feelings of harmony, growth, and vibrancy. It is a simple way to bring some of the outside, in, which creates a fresh and harmonious space for potential home buyers.

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Darker and more raw shades of green are a great way to bring nature into the home, both with home furnishings, and fresh plants. Plush green living room sofas and accent chairs are a unique way to bring in raw green hues into a space, while balancing it out with crisp whites to give it a modern, vibrant feel. While lighter greens, which promote calm and harmony, like mint or emerald, are great to incorporate into kids rooms. It can add a pop of color while promoting a calm atmosphere, appealing to home buyers with a young families.

 

 

4.   Blue:

Blue is most commonly connected to feelings of tranquility and relaxation. More muted blues are often associated with the ocean, which creates a serene tone in the room. Pastel blues help to brighten up a space, while lowering stress. Blue is the mostly widely accepted color, and appeals to wide range of individuals, making it a great color to stage a home with.

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Kids’ rooms, bathrooms, and bedrooms are the perfect spaces to incorporate shades of blue. Bedrooms are meant for sleep and relaxation, so tying it in through accent walls, curtains, and bedding accessories will have a softening effect. You want potential home buyers to envision a space they can retreat to, so choosing a shade like dusk, is a great way to promote calm, and create an area where they can unwind from the day’s stresses. In the bathroom, pair denim shades of blue, or lighter shades, with white appliances, for a clean look that will appeal to a wide range of tastes and styles.

 

 

5.   Purple:

Purple combines the energy of red with the stability of blue, and instills a sense of luxury and royalty in a space, while also inspiring creativity. Lighter shades of purple are often brought in through fresh flowers, or used as an accent color against neutral and natural colored furnishings. With spring right around the color, lavender and orchid are shades that can really freshen and brighten up a space.

 

Purple is also a great color to bring into a hobby or office space, with its ability to inspire creativity and deep thinking. Darker shades like eggplant and plum can be brought in through desk chairs or accent chair pillows. Desk accessories, and purple accent vases with fresh plants, paired with white or natural toned furnishings, are great decor pieces that establish a professional yet creative environment.

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6.   Black:

Black is a prominent color that can make a space feel both elegant, and sophisticated. Different hues can also, help to bring an industrial urban look to a space through lighter greys, silvers, and pure black accents.

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Black is a great color to incorporate into a bathroom, with a stark white contrast to create a classic and clean look that can be accessorized with an accent color of the home buyer’s choice. Blacks versatility makes it easier for potential buyers to envision making the space their own. It is also a great color to tie into an office space, to create a classic professional design, or a dining room through industrial styled lighting andpewter colored cast iron dining chairs.

 

 

7.   Brown:

Similar to green, brown is a natural color often derived and most associated with nature. Tieing browns into a space can instill a sense of warmth, comfort, and stability. Darker, more raw browns, like umber and pecan tones, can add a richness to a room, while lighter hues can create a modern, simplistic space when paired with white and lighter green shades.

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Brown is a great color to tie into a living room with natural colored coffee tables, entertainment centers, and leather sofas. Dining rooms are also a great place to introduce shades of brown through raw wood tables and lighting fixtures made from non-conventional wicker materials. This helps to create a warm and comforting area where families can envision enjoying eachothers’ company. Adding fresh plants to the space can add to the natural feel, while mushroom colored rugs offset the darker brown hues.