Redfin recently studied a sample of over 3,000 United States citizens in 11 urban areas who either purchased a home, or was in the process of purchasing a home. The motivation behind this survey, according to Redfin, was to better understand the mindset of the current people in the market for a new home and to figure recent trends in home buying.
Redfin found six primary findings, one of which we thought was relevant to home staging:
“33% of people who bought a home in the last year made an offer without first seeing the home. That’s up from 19% a year ago.”
Millennials are making waves and changing the way one buys a home. With more Millennials entering the real estate market, the percent of people purchasing a house without first seeing the house is growing rapidly. To further this inference, 41% of Millennials reported they have made an offer sight-unseen, compared to 30% of Generation Xers and 12% of Baby Boomers.
But what does that mean in terms of home staging?
Home buyers are relying on the internet to shop for and purchase homes. This alone shows the importance of photography and home staging in today’s real estate market. With the online trend there is no real estate agent to talk the seller through the best features of a listing. This means that the pictures alone need to showcase a listing’s best assets. With effective home staging, the pictures will be able to speak for themselves, no sales pitch needed.
To conclude, while we cannot say home staging is the only answer to these recent trends, we can say it’s a great time to launch a career in home staging. The average return on investments is growing. Staged homes now boasts selling 88% percent faster and 20% more than non-staged homes. This tells us that home stagers are in demand, start your career today with The Academy of Home Staging and Design.