Have you been thinking about a career in Home Staging?

Have you been thinking about making a career change lately?

Maybe you would like to be in charge of your own schedule doing something you love and being paid good money in exchange for your talents?

That’s how I felt a few years when two of my biggest clients announced they were moving on and I was to lose over 70% of my current income! Yikes - I needed to do something quick and whatever that was going to be, I knew it had to meet certain criteria:

1. It needed to be a business that took very little time and money to get up and running

2. In order to replace 70% of my income, it needed to be a lucrative choice

3. As long as I was starting over, I was hoping to find something I could be passionate about.

Pretty tough criteria to meet on all levels. I had always thought that the easy to train for, fun and desirable high paying fields were already saturated. Then I was introduced to home staging.

I must admit, when I was first considering home staging, there were some things that had me worried. I knew from watching all the televisions shows that I would love directing a design project from start to finish and watching the incredible difference in the before and afters. But I still wondered how much work would be out there and if I could really make a go of it. What if I put myself out there and no one ever called?

To my great relief – I had my first staging client within a couple weeks. Turns out, home staging has been around for over 30 years and is the #1 career poised for growth according to CNN and Career Builder.

Now I look forward to my work. Gone are the days that I yearned for something different or better. For me, the best part about being a home stager is solving a creative challenge that results in a complete visual transformation. It was easy to master this design skill set but I am always excited to realize that every project is different and I never get bored! As a side benefit,  I have helped hundreds of people sell their home faster and for more money and they are truly grateful for my services. (I also happen to be very fond of my boss for the first time in my life!)

If you have any questions about becoming a home stager, or certified training, I would like to invite you to personally call me.

I hope you can join me for the next certified home staging training sessions:

Feb 20 – 24 2012 Dallas, Texas.

March 19-23 2012   Washington DC.

Staging Tips- Getting the sellers on board

From Everyday to Showcase –

How to Motivate your Clients to make changes

It’s no surprise that many people are feeling a bit overwhelmed by today’s Real Estate market. It’s up; it’s down, with foreclosures all around.  This is a confusing time for home sellers because a couple years ago, a good percentage of homes were selling in as little as a few weeks, some with multiple offers. In today’s market we have more inventory and ever changing interest rates.  On one hand, buyers have more choices when seeking to purchase.  On the other hand, home sellers have more competition in attracting a buyer for their home.

In both circumstances, it comes down to the home owner delivering a product that buyers are seeking. Clean, well balanced, neutral and inviting spaces that showcase all the features the home has to offer.

With so many homes having the same floor plan as the next, it is imperative that homes be designed in a manner that differentiates them from their competition. Hiring a Professional Stager works because many homeowners are not able to look at their home objectively with “buyer’s eyes”. People live in their home the way that works best for them but this is typically not the “look” buyers get excited about or make higher offers for. Staged homes statistically receive 3-10% higher offers than homes that are not staged.

So, what do I say to motivate my clients to make the needed changes?

When I am preparing a customized staging plan for home owners, I typically refer to the trends of buyers when trying to motivate a home seller that is unsure about committing to my suggestions. I am not the reason they need to make changes – the consumer who is demanding a certain level of standards is.

So here are a couple of statements that help sellers understand why they might benefit from improving the showing condition of their home:

-         Buyers are seeking move-in condition homes and willing to pay more money for them. By addressing these things now, you will appeal to a broader audience of buyers.

-         Neutralizing so buyers can envision their belongings in the space will help them form emotional attachments to your home. Emotional connections procure offers.

-         Buyers find the space easier to relate to and more valuable and relevant to their wants and needs when rooms are staged in the manner in which they are meant to be used. For example a dining room should be staged as a dining room rather than an office or play room.

-         I am here to help you sell your home faster and for more money. All of the advice I am giving you is based on increasing your bottom line.

-         By following through on these suggestions, you improve your chances for a quicker sale. If by selling faster you save at least one price reduction, you will retain several more thousand dollars of equity in this home.

-         Staging every room in your home creates a consistent look and feel. The more attractive your home is, the higher the offers people will make. Why? Because in our society, people expect that highly attractive things usually cost more and we tend to “bargain” less when something is just what we have been looking for.

For more information on staging, please visit our website at www.preparedtosellstaging.com.

Former real estate agent Kim Kapellusch has over 10 years experience staging interiors for commercial advertising, vacant and lived-in homes, model homes and personal residences.

Call Kim today with your project details and get an over-the-phone estimate.

Serving Santa Clarita Valley and surrounding areas - 800.574.5576
Specializing in staging lived-in and vacant homes.
A Staged Home is a Sold Home!

Earn an Income as a Professional Home Stager

Sally H. was a stay at home mom for 20 years. She put everything she had into her family. When the youngest of her 3 children left for college two years ago, she had a lot of extra time on her hands. Visiting with a neighbor one day, she met a home stager who had come to help the woman prepare her home for sale. Sally was awed by the difference made by a few small changes. She had always enjoyed working on projects and was inspired to look into home staging as a part time career. She trained and was certified and 30 days later, Sally had her first client. Referrals from friends have kept her busy ever since.

Home Staging is a fun and lucrative business for anyone with a creative flair. In this buyer’s market, opportunities abound. Sellers always want to get top dollar and staging has proven not only to increase sale price, but these homes also sell 2 to 3 times faster.

For more details on Professional Home Staging or Home Staging Training, call Kim Kapellusch at 800.574.5576.

What’s The Value of Home Staging Certification?

Not only will you learn staging secrets to apply when staging a home for sale, but a certification program will also prepare you to run a successful business. You’ll learn what to charge for your services, and how to practice proven networking techniques to generate new business.

Linda P. was really impressed by improvements made in her friend Lucy’s home by a home stager. She was surprised that the attention paid to a few small details could create a totally different look and feeling in Lucy’s house. With all of the homes on the market, Linda, who had always dreamed of being self employed, decided to start her own home staging business. When Linda enrolled for certification with Kim Kapellusch she got more than she bargained for. Along with skills for residential decorating, design and redesign, Linda learned how to create a successful business. First, she learned what would be the foundation of her successful business: Writing a business plan. Linda had always worked for others, so writing a business plan energized her dream to start her own business. She learned about insurance, contracts and financing fundamentals, and how to increase her income through affiliate programs.

The target market for residential decorating, design and redesign is invariably the end-user or homeowner who is looking to improve their surroundings. In order for Linda to be successful, she needed to learn more than hands-on skills. She needed to know how to sustain and grow her practice. Kim Kapellusch provided her with all of the tools necessary to do so, and Linda is on her way to a successful new career doing something she loves.

For more details on Professional Home Staging, call Accredited Home Staging Professional Kim Kapellusch of Prepared to Sell at 800.574.5576.

The Academy of Home Staging

Kim Kapellusch is the owner of Prepared to Sell Home Design Company, located in the Santa Clarita Valley. Kim has over 15 years experience in design fields including home staging, model home design, consulting for remodel projects and investment flips, set design, art direction and former real estate agent. Kim specializes in improving the appeal of the home through the BUYERS perspective. Designing a home from this vantage point targets the largest pool of potential buyers thereby selling homes in the shortest amount of time for top dollar.

Kim started The Academy of Home Staging course which teaches people how to start, market and grow a successful home staging business. For more information on the training course or any of the services Kim provides, please call her directly at 800.574.5576.