Home Staging Cheat Sheet

Are you seeking a career where you can:
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Well NOW you can. Here is a little taste of what Home Staging it all about. I created a little cheat sheet for you to check out.

Scale:
Scale refers to the actual, relative, and visual size of an object when compared with the size of the space it is in. For example, a grand piano placed in an alcove would be out of scale with its surroundings. The same piano would be in scale in a large room with high majestic ceilings.

Proportion:
Proportion is the relation of the size of one part of the object to the size of the remaining parts of the object. Furnishings, while being in scale with the room, must also be in proportion to one another. For example, a small table with a large lamp on it would not be in proper proportion.

Unity, Rhythm and Harmony:
Rhythm is created through the repetition of color, line, form and texture; carefully positioned in the room. These elements move the eye around a room either comfortably or in a jumpy manner. Like the various rhythms associated with music, visual rhythm moves the eye at a variety of tempos. It is a continuous, recurrent, and organized movement.

A slow relaxed rhythm can be created with connection of color and lines. Colors can gradually intensify or become lighter or darker gradually. They can also create a rhythm through repetition. A faster allegro rhythm can be created by the vivid contrast of light and dark, by lines which abruptly change direction or which are broken and scattered around a room.

Harmony is achieved by bringing unity and variety together in design. In much the same way as is musical harmony. Concordant notes create a subtle sense of belonging together. They create a comfortable feeling in much the same manner as unity in design. Discordant notes create a tension, a slight sense of unease or being off-balance just as the use of variety does in a decorating scheme. Too much unity can be very boring; too much variety can create anxiety. Finding the proper balance of each with the other is the key to good design. You might try using a variety of treatments in a unified color scheme.

Emphasis/Focal Point:
The focal point is the center of activity; the primary interest of a room. Special attention or prominence is given to a particular piece of furniture, accessory or architectural element. Focal points “hold” a room together visually by drawing the eye to it. Every room must have at least one main point of interest.

Form:

Form shapes, positive & negative space Form is the dimensional outline of an object or the defining boundaries of positive and negative space. It is easy to think in black and white when trying to comprehend form. What would a silhouette of an object look like? Line, curve, angle, grid, visual weight, construction, and balance inherent to an object or space are what define a dimensional outline.

Realize the Space
Use of form and its attributes affects the inhabitants by reaction. Functionality and every day use can be portrayed with clean linear lines, smooth surfaces and minimalistic geometric intersections. Formal atmospheres tend to have constrained and elaborate shape. A deep, cushy leather sofa will work best in an informal atmosphere, while a firm, hard-back chair will work well in a living room or dining room. Comfort and a feeling of security is created using long horizontals with broken verticals and furnishings that are comfortable, yet firm.

Learning to see the space or object in positive and negative spaces will bring about rhythm, harmony and balance. Instead of looking at the space, try to see the space. Realize its edges, interplay, and flow between objects. Optical illusion can make a room appear taller by adding shorter objects and smaller by breaking the space up into smaller spaces.

Form Terminology
Curvilinear – Free-flowing curves, rounded edges, elliptical and concentric circles
Dynamic – Profiles having the quality of action, rhythm or flow among objects within a space.
Juxtaposition – Abrupt differences in visual representation of positive and negative space, among objects and their intrinsic values like weight, edges or surfaces
Linear – Having the quality of repeating shape or straight lines
Static – Profiles that are still, stationary, or inactive (Opposite of Dynamic)

Contrast / Juxtaposition

A dynamic space with overall balance can be achieved by providing contrast between its elements: thick with thin, hard with soft, linear with curvilinear, horizontal with vertical, open with enclosed, and large with small.

Likewise, juxtaposing different shapes with regards to the overall space creates action or lack thereof. Engage the occupants with ornate details or create establishment with grids and symmetry.

Layout:

The arrangement of objects & spaces.

Layout as a design element indicates relative placement or position. The arrangement of an object’s elements or an object’s placement within a space can be aesthetically pleasing, but dysfunctional. For example; chairs, tables and sofas should have at least 18” of room around them.

Each of the design elements (color, form, pattern and texture) affects layout. A space cluttered with disorganized furniture and accent placement is not harmonious and creates confusion. An organized and well-planned room balances each design element with regards to the space and its representation as a cohesive whole but may sacrifice rhythm.

Layout Terminology
Symmetric – Symmetry is harmonious or aesthetically pleasing. It is the axis or focal point-based on balance. It is the opposing weight, color, line, and the arrangement with lack of connection.
Asymmetric – Visual variety or spontaneity with contrast, intersection, tension and juxtaposition. Asymmetry creates action, intrigue, and flow. It can be balanced to create overall harmony while retaining balance. It is the complete opposite of symmetry.
Tension – The natural focus provided by interplay between form or positive and negative space. It can be related to proximity, scale, angle, abruptness and lack of space.
Linear – Having the quality of repeating objects or straight lines.
Dynamic – Having the quality of action, rhythm or flow characterized by intersection, contrast of line and angle, proximity, and scale.

Static – Lacking contrast, extremes or rhythm.

To Continue your education in Home Staging Contact The Academy of Home Staging or go to The Academy of Home Staging Website.  We have added new training dates all over the US for 2012!